Yu Guili of our newspaper reporter
Malic company achieves beautiful performance again. Recently, the apple released 2012 money year newspaper of money of the 2nd season. Money newspaper shows, battalion of season of the 2nd money accepts the apple for thirty-nine billion one hundred and eighty-six million dollar, grow 59% compared to the same period; Profit of net of season of the 2nd money is eleven billion six hundred and twenty-two million dollar, grow 94% compared to the same period. Among them, taiwan of Hong Kong of land of the home in including, China, China inside battalion of big China area closes reached 7.9 billion dollar, exceed 1/5 of malic sale amount. This is the one large window in malic report.
dvd discoveryThe fact proves, the malic company view after Qiao Busi goes as before, guide in what CEO library overcomes below, malic company is going on the broad road of rapid development. However, market wind and cloud-a stormy or unstable situation changes nowadays, the state that should carry high speed to grow is not easy thing, chinese this one huge market, can bring the development space with larger more for the apple probably.
Performance of market of malic Q2 China is driving
Apple analyst of market of Yuan Chaohua Er anticipates outstanding achievement of season of the 2nd money. Money newspaper shows, apple season of the 2nd money in all work off 4 million Mac, grow 7% compared to the same period; In all work off 7.7 million IPod, glide compared to the same period 15% ; In all work off 35.1 million IPhone, grow 88% compared to the same period; In all work off 11.8 million IPad, grow 151% compared to the same period. Sales volume of malic product whole grows considerably.
dog stairsWant to say the largest window of newspaper of malic Q2 money, should belong to the outstanding achievement that obtains in Chinese area, gram of malic CEO library is straight with " super- imagination " will describe. As we have learned, chinese area battalion closes reach 7.9 billion dollar, compared to the same period amplitude exceeds 2 times, achieve the history new tall.
China is an apple the brunt in Asia-Pacific region market. Season of 2012 the 2nd money, the apple closes in the battalion of Asia-Pacific area for 10.1 billion dollar, annulus has than the 7.6 billion dollar of last quarters relatively grow substantially; Compared to the same period 2011 season of the 2nd money, asia-Pacific area battalion receives growth to exceed 100% . And Chinese area battalion receives the much that held an apple to be in Asia-Pacific area, achieved 78% .
Cooke discloses malic CEO, chinese area battalion receives reco most popular selling memory laptop toshiba rd-breaking, main the demand as a result of IPhone is strong at anticipating. This year in January, IPhone 4S appears on the market in Chinese inland, go up in Chinese market to the apple infuse fresh air. It is reported, the IPhone sales volume of area of China of season of the 2nd money grows 4 compared to the same period times. Additional, malic Mac equipment also came true in the sale of Chinese area compared to the same period the growth of 6 brooch pins 0% .
The apple still has latent capacity to wait for dig, chinese market or bring greater progress space
12 volt adaptorThe battalion of malic China area receives the 7.9 billion dollar that reachs record-breaking, that is to say, the apple is in China daily scoop up gold to add up to a RMB about 550 million yuan, grew to also be achieved compared to the same period 200% breathtaking. Those who see Chinese market potential is big. Malic respect thinks, did not come two years, chinese market can have a tremendous growth opportunity.
According to forecasting, chinese smartphone market will maintain this year of 104% add fast, this has very big appeal to all smartph the most popular memory card digital cameras one manufacturer. Erupt of Chinese market in the round the attention that caused malic company, malic company high level ever was making public a circumstance to express for many times, the rising market with the numerous population such as China will be the strategic market with malic main tomorrow. Cooke visited Chinese inland suddenly March this year, malic company is acting to China factory Fuji health attention, and malic plan makes more straight battalion retailing shops in China, explained the apple is right of Chinese market take seriously. Also can see on the other hand, the apple is the status that seeking broader market to maintain him high speed to grow.
In fact, the latent capacity far unfinished of Chinese market is released completely. The money of season of the 2nd money with so luxuriant apple signs up for, still not was in what put on sale of Chinese inland market obtains below the circumstance of computer of new IPad flat in the apple. Once new IPad appears on the market in Chinese inland, be sure to raise new sale storm. Additional, chinese UniCom (small gain) with Chinese telecommunication (small gain) obtain IPhone 4S to sell a qualification in succession, and telegraphic tycoon China is mobile (small gain) had not come to an agreement with the apple. Once apple a the best selling brooch pins nd China are mobile successful " pull a hand " , the Chinese shift that has dimensions of 600 million much user will be an apple to take more development spaces.
Innovation is the apple precedes a magic weapon at other company, new product of the apple is facing main blue sea market, development impetus of future nots allow small ga free memory card digital cameras ze. 4G terminal in the ascendant, it is reported, malic company's newest IPad had 4G LTE service, predicting IPhone 5 also will the most popular canon ef 15mm have identical configuration, at the appointed time, IPhone 5 will bring better experience for the user. Additional, the malic TV that hearsay is developing (Apple TV) , once enter intelligent TV market, will open up a La Hai. 12 volt adaptor
Rapid growth faces 3 big challenges
Malic company resembles a giant, in big strides walks the ahead in market of science and technology. But, the market competition nowadays is intense, everything is phantasmagoric, IT tycoon by turns the occasion of be the banker often is being performed. Malic company wants to continue to maintain at present to exceed the situation that high speed rises, also facing many challenges.
Above all, of patent and brand contend for the development that limitted malic company on certain level. Patent world war appears forever won't overblown, and the apple often is met be involved in among them. Only nearly a few months come, malic company raised to company of electron of HTC, free canon ef 15mm SamSung lawsuit, be in a few days ago, american ITC rules, malic IPhone and IPad violated Motolora shift patent, motolora is mobile and local the lawsuit that won product of the apple that ban c free brooch pins arry out. Lawsuit is defeated by Motolora to will cause massive harm to the apple, gu Ge's force will be strengthened further, gu Ge or use its patent to contend apple. And malic company and Shenzhen only coronal science and technology the dispute with respect to IPad ownership of trademark is block up more the sale of its flat computer in Chinese market. One receives lawsuit, expended malic company's many time and money. Recently, gram of malic CEO library cries suddenly golden withdraw troops, express not to want to make patent fight again, want peace to resolve a few patent conflict.
It is safety defends next the problem of the respect. Safe software firm gets stuck Ba Siji author to hold · of CEO blame gold concurrently to block Basiji to was in recently information expressed on safe congress 2012, be aimed at the flashback virus of malic Mac computer to just may begin recently, the apple lags behind at Microsoft 10 years in safe respect, the apple must change its safety to defend the concept is mixed upgrade mode.
Additional, each development impetus has malic competitor gradually, create constant pressure to the apple. It is with SamSung exemple, samSung announced recently newspaper of money of the first season showed 2012, profit of operation of the first season amounts to 5.15 billion dollar, and photograph of the corresponding period is more adjacent than increase rate last year 100% . Strategy Analytics data shows, mobile phone of whole world of electron of SamSung of the first season delivers goods the quantity surmounts Nuojiya first this year, become the world's greatest mobile phone to produce business. Additional, samSung electron and apple already formed the situation of double head forestall in high-end smartphone market.
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