Guide language: " Forbes " article of weekly of magazine network version says, apple and Yamaxun scored a success with unconventional means. These two companies violated the basic theory that is in charge of a Confucian school of idealist philosophy of the Song and Ming Dynasties, obtained surprising development at the same time. The personage inside course of study thinks, because apple and Yamaxun broke the concept of core competition ability,this is, drive more person to undertake innovating through platform and ecosystem.
It is article full text below:
Apple and Yamaxun (small gain) forcing an analyst to change an intention. These two companies did not abide by linear to grow mode. Malic outstanding achievement makes a person fab, its dimensions exceeds an imagination. Regard a network as shopkeeper, the agitate bureau that Yamaxun is retail industry originally person, but already began to produce equipment by oneself at present. Yamaxun had built applied community and content to make community.
According to traditional theory, the enterprise ought to put attention on core competition ability mainly, is not to choose to want what to do at will. Regard the United States as the most successful company however, apple and Yamaxun pointed out another roads. A lot of other companies hope to understand, why the basic principle that apple and Yamaxun can ignore management to learn theory, scored huge success.
The development of apple and Yamaxun is based on at 5 o'clock element, mix for system of tool of platform, ecosystem, join, cloud respectively new leader form. Be based on these element however, how apple and Yamaxun are done again? Does their success have to other company why to draw lessons from a meaning?
The idea of 1. core competition ability ought to die out
The concept of core competition ability appears in a such timeses, namely the enterprise hopes to make big group. A lot of evidence make clear, once the advantage of enterprise d the most popular t mobile prepaid cards eviate oneself, the hope uses the mastery of a skill or technique that oneself does not master, will encounter a trouble so. However at present and future, industry need interacts with bigger dimensions government. This is a the basiccest technical ability. Master such skill only, company ability is duplicate successful path of Yamaxun. And new development of industry and commercial economy many sided makes this one skill becomes a possibility.
As people dedicated originality, product, concept is mixed individuation, the real time sex of communication and information content get promoting considerably. Successful company created platform, can manage the real time communication with giant dimensions, for example, siri and Kindle are large-scale interactive interface, and Facebook also is such. Nevertheless, in lack equipment and the circumstance that the interface innovates fall, how does the commercial foreground of Facebook still remain to observe.
Ecosystem often can create a terminal product. What consumer consumes is an application or a book, interact namely. The platform that successful company creates can provide a room to such interacting, satisfy consumer demand thereby. Platform is possessory do not need to develop product and service, the development that needs to be product and service only offers postulate.
Probably somebody thinks, below such circumstance, core competition ability still exists with the form of platform, and run good. However, this one idea just pretends to do not have the tremendous change that in seeing company operation system, produces. Challenger needs to imitate reach make similar change, need to realize to there is what new element in company operation system clearly. This is not client consideration, invention or brand model, pass the creation of platform and management however, implementation is large-scale interactive.
memory laptop toshiba2. creates a platform
In going 4 years, a question that business management group can ask is, how does the apple make platform attracted the tripartite developer of tens of thousands of. These developer become free labour force of the apple, and also be malic proponent. A most popular selling scooby costume lot of companies think, the reason has the design advantage that other company cannot duplicate if really in Yu Ping, and oneself already by ecosystem strategy close the door on.
Yamaxun duplicated this one strategy. the most popular canon ef 15mm Yamaxun uses the experience that creates community of a comment, built supplier ecosystem and applied community, author community. As very true one condition, yamaxun developed device of electron of a consumption, imitate the way of malic ITunes, the palm accused digital copyright government, make the electron is published make an authentic professional work.
So in this one process, whether are equipment and catenary of value of digital copyright management indispensible? Be not such. Around most popular selling memory card digital cameras AdWords and AdSense, gu Ge (small gain) built red-blooded ecosystem. Inside global limits, search engine is optimized (SEO) expert already formed a community, dedicated how to work at studying Gu Ge Page Rank is algorithmic. A few orgnaizations help a client formulate content sale strategy and opinion leader strategy, use Gu Ge to search result page better thereby. These people are not led belong to Gu Ge, gu Ge also need not pay firewood reward to them, dan Gu song created an opportunity.
The ability that is a large number of small companies and opportunity of creation of a few big company is necessary to platform and ecosystem. If hope to formulate successful platform strategy, so you need to have accumulate certainly. To the apple, this is before Mac developer community, and to Yamaxun, this is the experience that develops comme the best selling brooch pins nt community. In addition, you still need to have with faceless means, be based on contract of consultative provision and rather than, with the experience of contact with of one swarm person. Actually, any opening registered Internet website has such experience.
From the point of essence, platform is a regulation, stipulated people has interactive kind around opportunity of some kind of economy. Such platform can support large-scale interactive, because this needs extremely strong hale sex. Best platform is without what seam, won't give an issue forever, because this need has investment. If study the essence of platform,do not pass, can discover it is a regulation that begins professional work actually so.
Platform and the condition of a premise that ecosystem develops are different staff capacity.
3. goes from the angle of wider extensive look upon ability
When Kinect is rolled out, extensive applicability becomes the one big characteristic of this product. The surgeon uses Kinect imitate operation, animation and movie studio use Kinect to undertake the movement is caught.
Human ability always exceeds his imagination. A lot of people were immersed in the position that mode changes, toward 9 evening the job of 5, comply with target and instruction. Serve as the strongest creation in going 50 years however, author uses off hours to develop World-Wide-Web.
The change with current mankind the most significant society depends on, appeared to get in great quantities good education, clever and capable, but the person that feels disappointed to the current situation. A lot of people that have ability are forced to be engaged in face everyday 9 evening the job of 5, be forced to work overtime in order to show oneself working inclination. However, they hope to acquire real life.
The apple helps programmer seek new opportunity, and Yamaxun helped a writer. A few otherer the company also is such. MapMyFitness helped the person that pays close attention to healthy problem, forbes brought an opportunity to annals becomes the person of opinion cacique. Actually, the bank also can help people have financial control better, want a bank to consider the client's ability seriously only, and how to promote such capability truly.
Feasibility condition is, the technology makes creativity and ability can be conveyed to come out with the means of wider extensive, this also is the development means of new ecosystem. Hope the business that expands platform and ecosystem strategy needs to ask: I can help people release what kind of ability, I can attract what kind of creativity group, the human ability that what is increased to strangle by economy can I liberate?
4. creates an ecosystem
When general and electric roll o the best selling memory card digital cameras ut health to achieve when considering a project, the purpose of this company is very clear, the diagnosis that is aimed at cancer namely and cure develop a new ecosystem. This company invested 100 million dollar to the research of breast cancer, develop such ecosystem. Investigate its reason, as a result of,this is general and electric the question that realizes this company hopes to solve is right any a big question is for a company alone. Such doing brought advantage and disadvantage, also announced the development process of ecosystem.
The first round of general and electric investment is cast to 5 orgnaizations, undertook cooperative with 5 orgnaizations respectively. Big company won't be done so normally, but general an canon ef 15mm d electric hope uses different kind. The profit that such doing depends on conducing to lower stance, seek knowledge, acquire new partner, and more value is obtained in the result that disadvantage depends on cannot be being changed from mode.
General and electric practice makes clear, a lot of enterprises have his way, and the target is the job that finish. General and electric the strength that did not realize ecosystem, the invests breast cancer of major bureau be confined to research of this company.
If use the method that is based on ecosystem, so general and electric need 5 partners not only, may need 50 thousand. General and electric need and thousands of orgnaization undertake interacting, offer drive for each among them orgnaization, make their thrash out this one big question. If such doing, can be opposite so " Citizen Science " and " DIY Biology " have investment, because this is representing potential creativity, and get low-key education and intelligence.
If general and electric can undertake interacting with 50 thousand biologists, will obtain a few positive result very quickly so, improve thereby some diagnosis and treat way now. This is based on the practice of ecosystem namely.
In many industries, the enterprise can create such ecosystem, for example memory laptop toshiba the apple of industry of the Yamaxun of industry of the YouTube of recreational industry, content and Forbes, application software and Android. In industry of medical treatment pharmacy and manufacturing industry, such ecosystem appears likely also.
Begin to use a technology as more person, the means that is based on ecosystem will be changed before mode. Big company will make innovation emanative medium of communication, they can support government large-scale interactive platform. Such platform and ecosystem will force people to ponder over the job afresh, and the part that human ability acts. Actually such case has appeared, a few companies serve as challenger try hard to catch up. (Dimension gold)
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