Whitman: HP is company of a hardware

Shanghai reported net of information of CNET science and technology on May 11 (civil / Liang Qin) : Walk out of tiring-room with the pace of middling speed, there is the smile of mark sex on the face, whitman of plum case · came, this is thi free canon ef 15mm s since holding the post of CEO newly to assume office, visit for many times China since appear in public circumstance first. She says frankly, HP (small gain) it is company of a hardware, take great pride. Entering heavy model nowadays period, what she should do is to maintain company stability, ensure HP innovates continuously.

On May 10, the HP that holds in Shanghai " the peak meets force of global science and technology " on, whitman of · of case of plum of CEO of HP whole world points out, HP is e memory card digital cameras ntering heavy model nowadays period, long-term main mission is to be in in retain a firm while stability develops, ensure the company innovates.

On May 9 - HP of 10 days " the peak meets force of global science and technology " on, HP ENVY SpectreXT exceeds extremely this, the HP such as printer of workstation of shift of workstation of 0 terminal, HP Z220, HP EliteBook, HP Officejet 150 Mobile All-in-One tastes intelligence of type of an organic whole of HP ENVY Sleekbooks, HP ENVY Ultrabook Systems, HP EliteBook Folio, HP T410 newly global head hair, this is HP is printed be in with information product group inside global limits appear formally first.

Whitman expresses, the HP that incorporated on March 21 this year and becomes is printed with information product group, better integrated HP company's existing business natural resources, provide more excellent service for the client thereby. HP is printed will innovate to increase devoted strength with market sale respect in the product with information product group, also will be optimized at the same time and strengthen HP and the cooperation with global companionate channel. And in product level, HP prints those who adopt a series of vogue, forward position those who reach personal computer product to roll out, satisfy consumer and business to use the applied requirement of the user better.

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Last year on September 22, small gain of the EBay(before HP announces) Whitman of · of case of company CEO plum takes up the post of HP company CEO to hold a president concurrently.

The HP before this feels extremely queasy to the person, in August 2010, HP of in control of 5 years, push HP Xiang Chao exceeds IBM(small gain) the mark · He De that becomes company of the biggest IT, because the gender is annoyed,leave his post with the commercial code of conduct that disobeyed HP.

In October 2010 portion, division of Li Ai of SAP former CEO takes up the post of HP CEO. After Li Ai division assumes office, bold and resolute undertakes reform, try transition cloud computation, software, service, include to consider to tear apart PC business, stop WebOS equipment development, 10.3 billion dollar to buy Autonomy to wait, but a series of act did not get too big effect.

Since Li Ai division assumes office, HP reduced outstanding achievement 3 times to expect an end continuously, its strategy also brought about the investor doubt to credit.

At that time, invest research firm Sanford CBernstein&Co. The analyst holds Nisakenaji in the palm (Toni Sacconaghi) studies the report points out, since Li Ai division since holding the position of presiding apparitor, HP stock price dropped 47% . Investor feels unusual anger to managing the attempt and accomplish nothing of the layer.

Assume office the Li Ai division that is less than 11 months leaves his post cloudily, the Whitman of great expectations be expressinged replaces him to take up the post of HP CEO.

After Whitman assumes office, the task that decides to oneself is to increase interior to optimize, return the key afresh " the path of HP " come up, whitman says, will increase the investment of research and development, employee development that optimizes interior of internal technological process, investment 2012.

To the future of HP, whitm scooby costume an says, "We are not companies of a software, we won't study the competitor's pattern, as a company that is a foundation with hardware, I do it proud, HP can be continuously above hardware devoted. Of course hardware cannot leave software, application, solution, service, HP is making whole experience for the client. HP is making whole experience for the client..

According to HP 2011 money year money newspaper shows, press general accounting standard, HP battalion receives 127.2 billion dollar, grow 1% compared to the same period, operation profit 9.7 billion dollar, drop compared to the same period 10% .

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Differentiate according to business section, battalion of season of the 4th money controls group of H free t mobile prepaid cards P individual system for 10.1 billion dollar, glide compared to the same period 2% , among them jotter battalion closes to grow 1% compared to the same period, table machine battalion closes to grow 5% compared to the same period, volume of shipment of individual system group rises 2% compared to the same period; HP is become resemble and print a group battalion of season of the 4th money receives 6.3 billion dollar, glide compared to the same period 10% , volume of shipment of commercial printer hardware rises 5% compared to the same period, volume of shipment of individual printer hardware glides compared to the same period 8% ; HP enterprise server, memory and network ministry family status battalion of 4 money season receives 5.7 billion dollar, glide compared to the same period 4% ; Battalion of season of the 4th money restrains HP service department 9.3 billion dollar, grow 2% compared to the same period; HP software ministry families status battalion of 4 money season receives 976 million dollar, grow 28% compared to the same period; Battalion of season of the 4th money restrains HP finance service department 952 million dollar, grow 18% compared to the same period.

Be worth what carry is, newspaper of money of the fourth quarter showed HP 2011, HP PSG battalion closes glide 2% , IPG battalion closes glide 10% , but the level that profit margin still maintains pretty good, among them PSG profit margin is 5.7% , IPG profit margin is 12.8% .

It is the point when Whitman is accepting global media to interview below arrange:

You take up the post of HP CEO to had had much time of half an year, the outside thinks HP entered heavy model phase, in this paragraph of time, do you think what the most important thing is?

Whitman: Really, HP enters heavy model phase nowadays, in this one period, stable and crushing everything.

Be in in short-term with metaphase, HP should ensure above all stable, heavy model wants to be reached through a lot of respects. We have clear focusing in a lot of places, we stand fast the company culture that product and technical innovation will come to to drive.

The innovation of product and technology, make us farther approach the market, the experience that we innovate 75 many years, at the same time we think ceaselessly, who are we after all? How be reflected and thorough company culture, how to promote far-reaching condition, the angle of market of press close to and client will do decision-making.

Crucial is, HP must walk into the market, should be driven through a few sensational demonstrative case change, tall canal also is set oneself an example to others, this is successful recipe.

Ask you to use specification of a word, a what kind of company is HP nowadays?

memory laptop toshibaWhitman: Today's HP is the technical provider with the greatest whole world, include hardware, most popular selling canon ef 15mm software, solution and service, the client includes individual and company, we have long history in this industry, we can use a series of this outstanding capacity, for the acceptance that innovate and designs, had played the part of this part further.

HP pays close attention to hardware quite, we become leading sheep further in hardware respect, make full use of software solves a problem for the client, help HP gains client favour.

Your means says, is HP still company of a hardware? Can you be the company that once tried to turn IBM into in that way software, type of service?

Whitman: Our strategy is whole situation is thrown, our meeting focusing is on his strategy, become hardware firm, do it proud. We have a lot of business, each business in the market count as one of the best, each business has respective and distinctive characteristic, we won't attend to one thing and lose another, we won't turn HP into the company of a pure software.

Under photograph comparing, the income of IBM comes from software and service for the most part, HP and IBM have very big different, each have each characteristic, but jumping-off place is to be client service, bring better service for the client. HP strives to become the precede person of industry.

Print the value that with computer Wu of two great undertaking incorporates where to? Be much by the computer when revealing a printer?

Whitman: HP discovery, the applied demand of consumer is in produce change, accordingly we print and computer business undertook conformity. Need each respect joint efforts in integrated process of course, conformity is to change one pace of the gender, business mode also tra memory laptop toshiba nsforms so the most popular brooch pins mewhat, departure is before, now is shirt-sleeve.

HP is 100% ground investment to the acceptance of hardware, we can roll out the product of innovation continuously, all the time since the computer of HP, printer, and cloud computation, safe, information management is to go in industry front row.

This is the glamour place of HP, this is a perfect drawing, we help whole situation devotedly the client grasp commercial opportunity.

Wait for rising market to China, what is there brand-new the strategy?

Whitman: Nowadays, china now is market of first of volume of global PC shipment, cannot have been rising market. India, Brazil, Russia still is rising market, also pay close attention to very to African market HP, we had built a branch in the many countries of south Africa.

The current situation of African market is like is the Chinese market 10 years ago, the development free scooby costume of whole IT is so mature still, HP understands can continually and throw these markets.

Since after announcing WebOS opens a source, be in without HP it seems that the message of mobile market?

Whitman: We did not abandon flat computer business, we are spreading out to cooperate in the strategy of Windows 8 respect with Microsoft.

Nowadays, change with each passing day of market of whole and mobile Internet, intense rate of competition also with each passing day aggravate, this without doubt, we are certain strategy of our flat computer computer is successful. People had consumed the habit of data to produce tremendous change nowadays, the key is not to creating content, store however and share. We can roll out the mobile product that provides competition ability more in the light of medium and small businesses and individual user.