Have a deficit 4 years repeatedly, 2011 money year deficit specified number is as high as 6.4 billion dollar, the Suo Ni nowadays once more defect a dangerous situation.
Suo Ni phylogeny of 66 years is the enterprise with a climax and alternant trough history. Become be mixed when the engineer's idealism and the realistic form that the market competes when, suo Ni becomes the whole world to consume the star of electr the best selling scooby costume onic domain. Transistor radio, Walkman listens along with sound, special machine of Li Long colour television and Playstation sport lead plane, be very good paradigmatic. When engineer culture and market competition photograph are contrary to, suo Ni can be immersed in the crisis, BETA recorder defeats VHS, memorial stick lets along with sound defeat IPod, miss Internet good opportunity, the failure of VAIO, by SamSung (small gain) wait for an enterprise to surmount, proved this.
Resource is shared with knowledge in coordination is the topic that diversity enterprise needs to face. Since Suo Ni founds oneself, have successively held the posts of palm door person to devote oneself to to solve this one problem. The gives a well to extend place speech that no less than has CEO of Ren Suoni company from 2004, suo Ni is in all the time " do cannot additional addition, the sale addition that differs property namely " .
In the beginning of Suo Ni is built, zhao Fu of deep big He Chengtian created the well " hardware + content " strategic mode. Be in Japan, color television of support spy Li Long, Walkman follows all alone Buddhist nun sound listens and Playstation sport lead plane, built electronic property base; Be in the United States, pass and buy company of Colombian movie estate, suo Ni built base of musical entertainment industry. However diversity business of Suo Ni not bureau be confined to these two, still have 2006 by when Mu interlinks the chain beauty parlour that the Howard Sijinge of CEO of Ren Suoni company comes off and mark on the west dining-room. 12 volt adaptor
Industrial catenary is perpendicular and integrated it is the development pattern that Japanese enterprise pursues, suo Ni is the example of this one mode. From semiconductor, yuan parts of an apparatus, to face plate of CRT picture tube, LCD, arrive again camera of computer of television, notebook, number, suo Ni built complete industrial chain in enterprise interior. The technology depends on in-house innovation, supply catenary to depend on interior to cooperate with, this is the inevitable requirement with industrial perpendicular and integrated catenary. And each business unit becomes a system oneself, open mode innovation cannot come true, it is the common fault of the Japanese enterprise such as Suo Ni. Such contradiction is not apparent in traditional AV industry, but in IT, Internet and mobile Internet times, can become the fetter that the company grows however.
Go up piece: The corner of engineer culture
"In my impression, after afterwards Walkman, this fellow gives what product without creation again. " 2005 Beijing media meets on the meeting, the Howard Sijinge that just holds the position of president of Suo Ni group to hold CEO concurrently said a word so humorously, cause be present the whole room burst into laughter of numerous media. The fat free canon ef 15mm her that what Si Jinge evaluates is the Walkman that just steps down from speech stage, when Ren Suoni (China) the tall 篠 Jing Xiong of company president.
At that time, the tall 篠 Jing Xiong that steps down a stage all over the face awkward, and the Si Jinge that is on a stage is radiant with happiness. Of Si Jinge humorous a kind of humour that is western controller only probably, but the rich of the engineer culture that refracts a dominant to all alone the Buddhist nun develops however and market competition culture weichis.
Spirit of golden Guinea pig
"Want to develop the mastery of a skill or technique of assiduous an canon ef 15mm d serious technology personnel adequately, build a relaxed and free and open-minded, happy good plant. " this is to all alone the Buddhist nun establishs enunciative classical extract. One of Suo Ni author the well is deep old ideal is the atelier most popular selling canon ef 15mm that founds a stability, make an engineer sufficient feel the cheerful feeling of science and technology and social sense of responsibility. This is the cornerstone of culture of Suo Ni's engineer.
Deep large element has the well of technical talent say, the Zhao Fu flourishing cropland of talent of the one of author that his partner is Suo Ni company, management that be called -- at that time, they by industry praise for superexcellent collocation. On their body, "Buddhist nun of technical all alone " with " market Suo Ni " Bo Yibiao gets incisively and vividly now.
hans wilhelm
Of transistor radio come out, it is the first time climax that this kind of rich weichis. Accidental opportunity, zhao Fu flourishing cropland was informed lab of American shellfish Er to invent transistor, immediately bought this technology patent. Permit strategy through patent, move of technology of have the aid of and craft innovate, suo Ni invented transistor radio, opened Japanese market not only, also held American market.
The Suo Ni effect that transistor radio bring most popular selling brooch pins s lets all alone the success enters the Buddhist nun to be in not only the semiconductor industry with arisen developed country, also let Japan make entered world electron communication and Information Industry.
At that time, a lot of Japan media and person of the same trade do not value Suo Ni. 20 centuries 50 time end, a Japanese reporter will establish the Suonibi of 10 one's remaining years to become golden Guinea pig. This reporter writes civil say: "Suo Ni ever was the biggest manufacturer of semiconductor, can be now Toshiba (small gain) the foremost end that stands in this domain, nearly double output is Suo Ni. Suo Ni is the experiment cropland of Toshiba. Suo Ni is the experiment cropland of Toshiba..
This kind of analogy makes a well deep big very rusty. Cranky to the technology nevertheless well realizes the active implied meaning that gave golden Guinea pig very quickly greatly greatly, that stands to go alone especially namely, "Do not imitate others forever, the business that does not do others " .
The strongest engineer
1979, suo Ni dev most popular selling scooby costume eloped a tape recorder to listen along with sound. At that time, zhao Fu flourishing cropland is away on official business outer, an engineer is act on one's own, with day type English, name to this product cry " Walkman " . Zhao Fu flourishing cropland is very malcontent, plan to change when the name, the advertisement of Walkman has been rolled out below the director of engineers. Be Ied hope, walkman listens to be obtained greatly along with sound get the better of completely.
The success of Walkman lets engineer culture be in all alone Buddhist nun was occupied in culture windward. Although fill Tian Zhaofu to try to drive " Buddhist nun of technical all alone " to " market Suo Ni " transition, but Suo Ni's engineers are lost in " the technology with significant development " , as a result within very long period of time, suo Ni did not roll out welcome product. The failure of BETA mode recorder, be the evil consequence with engineer cranky culture.
1985, "Square agreement " after signing, japanese enterprise faces the travail to expensive precision work and transition of high additional cost. Electronic industry is stagnant, throw to American entertainment industry too much, the cash reserve in a bank that causes Suo Ni flows to drop considerably. Viewcam of liquid crystal camera replaces Suo Ni to engulf family expenses market. Japanese media begins to guess: Suo Ni began to break down, the analyst thinks even " Suo Ni cannot put subsist at all " .
This crisis of Suo Ni only then 1990, grow in intensity to 1993. "1993, although Suo Ni's sale is as high as 3.9 trillion yen, but the in part that needs the debt interest amount that repay to be close to sale however. " ever held the post of a well of Suo Ni CEO to extend in its monograph " loss and make a decision: 10 years of Buddhist nun of all alone of my in control of " in recollected this crisis.
Right now, learning the big He Dianxiong of artistic one's previous experience to take up the post of company president is the one big challenge of culture of pair of Suo Ni's engineer, and big He Dianxiong delivers crosier those who learn economy to give a well to extend, make engineers more unpleasant. On one hand, those who give a well to extend is right oneself are taken up the post of " the engineer occupies most Suo Ni " the president expresses to be surprised. On the other hand, the carry out number that the engineer extends to giving a well and network strategy not show respect for. Technical special skill or knowledge of the engineer is centered on imitate product, like circuit project of design, material is mixed machinist Cheng.
Those who let all alone the Buddhist nun walked out of this crisis is an engineer to the technology cranky. Suo Ni develops aircraft of new generation game jointly with Ren Tiantang originally. Because suffer effect of impressional of golden Guinea pig, ren Tiantang thinks Suo Ni is a business that produces hardware, have contribution very hard on software. Accordingly, suo Ni and the negotiation that hold the post of heaven very not successful. Be pledged by the Suo Ni's engineer of humiliate do not compromise to Ren Tiantang, determination is complete toward Ren Tiantang way is done, must fly the brand-new sport plane that gives out him Suo Ni.
1994, research and development of land of Suo Ni success Playstation sport lead plane, rolled out Playstation 2000 the 2nd generation, rolled out the 3rd generation 2006. Subsequently, trend of empire of Suo Ni business revives, reached a peak 1997. 1997, suo Ni by " fortune " the magazine is judged for " the whole world most the company that gets respect " .
The worst operatorloony tunes golden
1997, suo Ni rolls out complete plane special machine of Li Long colour television. Profit from is special beautiful Long color television, 1998 ～ 2000, business of Suo Ni color television grows quickly, market share exceeded the electric equipment below the pine for a time. But, all alone the Buddhist nun must admit, on the time that puts in the market in liquid crystal TV, it lags behind at other company really. Not be willing and t the best selling canon ef 15mm he culture gene with other company similar technique, bring about engineers to be in monitor of choice LCD, plasma or respect of other flat technology are indecisive.
1999, research and development of Suo Ni success begins to sell memorial club to listen along with sound. This is earlier than IPod two years. But, because concern affects its music business, add an engineer to distain to be considered to building the market of impetus to popularize greatly, this product did not acquire its due market position.
To 2003, suo Ni's expression begins to show screw type downtrend. On April 1, 2003 ～ the money March 31, 2004 in year, suo Ni sale grew 0.3% only; Business profit glided 46.7% , the profit before duty glided 41.8% , net profit dropped 23.4% . In those days, give a well to extend by magazine of American business affairs " commercial weekly publication " judge for " the worst operator " .
This the crisis is called by industry " Suo Ni shakes " .
Unprecedented a dangerous situation
Rangsuoni is walked out of " Suo Ni shakes " the engineer that still is Suo Ni. 2006, of the 3rd acting Playstation roll out, rangsuoni was obtained temporarily restore.
But good times don't last long, the Xbox of Ren Tiantang's Wii and Microsoft surmounted Playstation very quickly, meanwhile, the humiliate of big earth of cell door incident of notebook computer the Suo Ni's engineers that go after technology and quality. The course that owes in Internet times does not have there's still time to fill on, the new course of mobile Internet is following one by one. SamSung and malic the latercomers surpass the formers, squeeze Suo Ni the first echelon formation that gives consumptive electron industry. Advocate the Walkman mobile telephone that makes music broadcast and advocate hit recreational Cyber-shot mobile phone to cannot compete with the smartphone such as the apple at all. 2011, suo Ni ended to establish a letter with love (small gain) collaboration, begin Suo Ni's mobile professional work afresh.
Television business is successive 8 years of deficit, suo Ni group is successive 4 years of deficit, 2011 money year deficit specified number is as high as 6.4 billion dollar. Industry thinks all the time, suo Ni bad old practices die hard.
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