Belong to mobile Internet 10 of future years, the smartphone is open a key with this gold the most important mine. Move however polar pattern already decided terminal market, the Windows Phone platform that Microsoft carries Nuojiya to weigh golden stake whether the counterattack that finishs pair of apples and Gu Ge still has be concerned about.
Sea of this print journalist Feng exceeds
Comscore of market analysis orgnaization releases the market with American smartphone newest market 2 days to have rate data this month, share of floating platform market is in the Android of malic IOS and cereal song 3 months continued to maintain growth momentum in the past, 80.3% what reach share of American smartphone market, and the operating system of Microsoft still is behaved flatly, include Windows Mobile and Windows Phone inside total market is had rate had declined now to 3.9% .
No matter angle looks from which, short-term inside the general trends that smartphone market is IOS and Android dichotomy the world, before m the best selling memory laptop toshiba obile Internet nevertheless Microsoft does not have leeway likewise, if do not want to will bear disgrace drag out an ignoble existence, microsoft must hammer and tongs. In fact Windows Phone is released had had 18 months, its overturn design concept of the gender gets industry quite reputably, use model of deficient, star as a result of APP nevertheless shortage and wait for an element with fault of Windows Mobile application, open significant gap in the market hard all the time.
However all along of mobile phone market is you are sung I come on stage, each are gotten coquettish 35 years. Continue to lead tide, Android100 Hua Zhengyan's col in IPhone, appear on the market as what the whole world has grade of credence of class of Dow Jones AAA exclusively company, microsoft begins to send force once more eventually, by right of Windows Phone quite reputable reputable overturns sexual system design and its do not have the concept system that cracks an experience in much terminal of prospective Windows 8 in original position, many terminal manufacturer that together with relies on Nuojiya to head is aided blast, microsoft breaks the polar pattern of smartphone market very likely, form the force of 3 sufficient tripartite balance of forces, come true thereby its " the cloud + upright " the make a good beginning of ultimate strategy layout, and Marketplace application market will be the first battle that concerns this battle victory and defeat.
plantronic wireless headsetMend the fold after a sheep is lost
The overstaffed system of Microsoft and old attitude make his be in of mobile operating system change be late in spring tide, the evaluation inside course of study is " case big early, the collect that drive evening " . In April 2000, just take on the Steve Baoermo of Microsoft CEO brought Pocket PC for the whole world, with one action broke Palm to be in the strong position that holds information tool to go up, this also is the predecessor of the Windows Mobile operating system that its released 2003. 2010 Microsoft general this series more the name is Windows Phone intercurrent cloth the Windows Phone 7 of newest version, answer new challenge. And system of Gu Ge that install eminent is released is in November 2007, the product is formal large-scale appearing on the market is the 1.5 edition system in April 2009 after releasing, be apart from have only today 3 years short; Malic IOS is to be being accompanied in June 2007 IPhone put on sale and come on stage, also be not worth 5 years up to now.
Look from this angle, microsoft is the forerunner of one hundred percent on mobile operating system, he Lai " be late " say? In fact, this is born in IT bound Microsoft of the most outstanding brand although the subordinate, Windows Mobile operating system that already had nearly 9 years of histories up to now is small have a success, but large contribution comes true hard all the time however, from be squelched in the round by system of class of a place of strategic importance before 2007, arrive after 2007 be swung in back far by IOS, Android early or late, in American mainland the market is not worth the market of 4% to have nowadays rate, windows mobile operating system ases if " fail to go up to the next grade is unripe " , ABC is quite solid, human relation is quite capacious, assign great new job in the teacher however when " be late " , became Microsoft in the bosom by the child with bad be used to.
Till 2010, "Fail to go up to the next grade is unripe " change one's appearance, and with " Laoban is long " Nuojiyada is become affined, begin to launch a challenge once more to the successor. It is this class competition only too ultra however intense, the classy unripe apple of root Zheng Miaogong stands to go alone especially arrogant and self-reliant, be valued by the teacher very much however; The oncoming force of An Zhuo little younger brother that clever and aspirant clique leaves all over the sky is roaring, achievement most the teacher favors; Try best to catch up below this kind of circumstance " fail to go up to the next grade is unripe " whether on remain an unknown number.
Fortunately mend the fold after a sheep is lost, still not l the best selling memory card digital cameras ate, microsoft this heavy fist hits out also facing good market chance.
On one hand, the burgeoning country that is a delegate with China, India is worth mobile phone intelligence to change the height that changes tide. According to watching international easily to analyse, the concept of the smartphone will spread truly in China 2012, predict this year free t mobile prepaid cards the sales volume of intelligent machine is occupied than will be being amounted to 45% . To Li Kaifu of CEO of this innovation workshop (small gain) the answer that ever gave out to be made clear -- in a popular style, he will move directly even the 2012 definitions of Internet are gain ground year. In other words Microsoft WP system carries many manufacturer stride to come Hua Zheng catchs up with a smartphone to begin large-scale period having an amount. Android market is too open on the other hand those who bring about is coessential of the issue that turn and IOS product line onefold make partial user begins to appear " aesthetic exhaustion " , outside expecting apple and cereal song install Zhuo Zhi " the 3rd kind of choice " , and the Metro user interface that Windows Phone establishs to go alone especially, dynamic magnetism is stuck (Live Tiles) information is revealed reach inform system and its are not had seam the abundance that links of all kinds applying " center " (once Hub) is released get a lot of reputably. In addition, the become divided of Android platform and this money change the become divided of platform to begin to cause the dissatisfaction that develops business, these elements make development business very hard make money through Android, and the competition of malic application shop too ultra intense -- a problem that must face is for this pair of countless developer that make a living with this. Consider Nuojiyapin again card up to now still not the market of common has public praise of rate, user and channel advantage, "Small Nuo is combined " be to the opportunity lifts this market to change at least.
In Marketplace " proper balance point "
Last century IT industry are the famousest " battle " one of it is Mac the PC to Windows operating system big fight. Microsoft adopts open operating system, hold the terminal of each big PC manufacturer, and the developer collective of numerous application software is joined, more the speech that makes its mastered industrial catenary counterpoises. Those who have acid sense is, in mobile Internet domain, what the apple uses a store is open, let numerous developer join, offer the applied product that all sorts of individuation difference turn for consumer, made collect hardware, software and service the commercial pattern at a suit, gu Ge passes the success of mobile phone operating system to open, bind decided other each big smartphone manufacturer, the leading sheep that becomes floating platform -- can saying is Microsoft falls in oneself once under advantage strategy.
Of Internet opening is big trend from beginning to end. Now Microsoft clears away old the land of country afresh, stimulate him in one's heart " open gene partly " , result from on one hand be hit to be pressed so that carry by the competitor do not start, also be the general trends that complied with development of science and technology on the other hand. Nevertheless the strategy of software empire is not perfect and duplicate adversary and in those days oneself, its purpose appears more baronial. President of division of senior vice president, big China holds Microsoft whole world concurrently presiding apparitor Liang Nianjian says: "What Microsoft brings is catenary of a zoology not just, however the zoology catenary of whole Windows, it is PC not just, still have the whole ecosystem such as flat computer, smartphone, and its both nei the most popular memory laptop toshiba ther resembles an apple same whole sealing does the perpendicular conformity that carries end, also unlike Android is euqally wide-open, try to be below the premise that makes sure consistency platform experiences however, find ' proper balance is nodded ' . This will bring for developer brand-new, the ecosystem with favorable situation. This will bring for developer brand-new, the ecosystem with favorable situation..
This " proper balance is nodded " the most outstanding example, body uses shop field now: Microsoft is had and him thrust Marketplace, but the special administrative area that also can have supportive partner, namely common " the inn in inn " mode. The kind that carries infiltration of this kind of curve provides platform suction gold for the partner, more be happy the partner's acceptance -- the apple that what form bright contrast to it is the fact that closes all right with open name and buy Motolora shift plot whole industry chain is bigger the Gu Ge that speech counterpoises -- this also is zoology of Microsoft Windows Phone than IOS and Android more. resealable bags
Also see this enough sincerity just about, nuojiya is in mobile phone giant to abandoned the one-sided after system of class of a place of strategic importance swinging to Microsoft a group of people of same interest 2010, also be to lift both hands to welcome to this Microsoft. The personage inside course of study evaluates Microsoft to the biggest partner Nuojiya's support is " do one's best " -- April, to receive the disembarkation of Lumia 900 of Windows Phone new admiral in American market, microsoft leaves sufficient original capital, besides the dimensions before times square baronial lamplight show is mixed what with AT&T and Yamaxun collaboration rolls out is extremely favourable buy machine activity, microsoft still developed the official lottery activity of a Free-Time Machine be callinged directly even. Sign up for additionally according to Nuojiyanian show, microsoft is in the fourth quarter paid 250 million dollar to Nuojiya directly last year. To this Nuojiya also is exchange gifts, announce the collaboration with Microsoft from Feburary 2011, release in London to October first Nuojiya mobile phone of Lumia series Windows Phone, the issuance that follows Windows Phone 7.5 to this year again rolls out telegraphic edition Lumia 800c at landing Chinese market on March 27, nuojiya is the arms of the person at the head of a procession of Microsoft WP system and main force all the time.
Other partner respect, the manufacturer such as the SamSung that gains huge profit on Android platform, HTC also raises the price of the co t mobile prepaid cards mmodities in succession Windows Phone product line. Occupy Microsoft whole world additionally Zhang Yaqin of chairman of group of research and development of Asia-Pacific of senior vice president, Microsoft (small gain) was in on March 24 " peak of cacique of 2012 China IT is met " on divulge, divide above 3 outside, microsoft is returned with grand base, more than 10 mobile phone manufacturers such as resurgence, Suo Ni, LG reach collaboration, will roll out the Windows Phone mobile phone of different price, configuration. The personage inside course of study thinks, add Windows Phone a group of people of same interest as manufacturer of more mobile phone, application development person look general pays close attention to this platform inevitably, quantity of the application in promoting Marketplace erupts with what pledge, form benign loop then -- this can treat as probably " proper balance is nodded " another annotate.
Heavy gold aids financially hook in developer
Microsoft values Marketplace application market so, and will fixed position turns over the first battle, the biggest problem that because this is Windows Phone,faces currently only. tripartite investigation shows, in a few big factors with wait-and-see to hesitation of Windows Phone mobile phone user, "Usable application is less " the platoon is in the first place, it is next " not quite familiar to the system " and " the maturity that awaits WP 8 " wait.
Because fail to win the wide support of application development business before this, applied amount lets development of Windows Phone platform lesser suffer with applied quality on the low side be restricted, and the sales volume that this affects Windows Phone mobile phone secondhand again. The partner that such vicious circle is not Microsoft and it apparently is willing to see, the Chongzhongzhi that Marketplace makes strategy of Microsoft instantly shift is heavy no wonder also.
The fruit that this respect Microsoft let us see this IT giant is rare definitely: Microsoft will break applied chasm to user acceptance, apply in the use on Windows Phone in before realizing Android and IOS to go up first half of the year 2012 25, not hesitate to show developer of gold of gold prize encourage directly even for this, the basis applies the complex degree of the program to reward 60 thousand dollar to 600 thousand dollar. To in small developer, microsoft urges policy directer: Every refer 3 qualification application to be able to get one stage newest Nuojiya mobile phone of Windows Phone system. At the same time this year March 26, inside 3 years when Nuojiya and two company collective decisions are in Microsoft to did not come, hold an university in the palm to note to the A Er that is located in Finland severally endowment the mobile application development that 12 million dollar will come to to drive Windows Phone platform. Microsoft expresses " the good opportunity that the development personnel that should carry out its originality to those trying and develops the best shift application on the world and enterprise offerred to not allow to miss. Microsoft expresses " the good opportunity that the development personnel that should carry out its originality to those trying and develops the best shift application on the world and enterprise offerred to not allow to miss..
In Microsoft and Nuojiyaru this " fervent " below strategy, increasing the development business that taxes golden mine on IOS and Android platform begins " low and exalted head " walk Windows Phone platform, this one list already include the person that Facebook, Twitter, fruit is borne, indignant birdie (small gain) , ZAKER. Home market respect, on March 27 Marketplace software store is in formally on home when the line, people can have discovered QQ, small letter, sina is small browser of net of rich, everybody, UC, fish amou the best selling t mobile prepaid cards nt to a person, fight a landlord to wait for a lot of and common application and game, and gross of home market application also exceeds 20 thousand.
There ever was a report to weigh home before this a few in small development business does not wish " move drive " Windows Phone platform, because they pay close attention to cost more, and the cycle that wins investment get one's own back, this ever was the biggest factor that perplexes Microsoft. On the news briefing of telegraphic Lumia 800C March 27 Microsoft announces, this locality of the person that be aimed at Chinese application development technically turns an activity " spring Phone plans " had started, still released at the same time cover business affairs of advertisement of analysis of LBS, SNS, game, data, mobile phone, electron to wait for many categories SDK to share a project, make developer reduces development cost, achieve earnings more quic most popular selling scooby costume kly. In be faced with IOS and Android development cost violent wind is faced to rise above two big mature platform, promotion cost increase sharply, product application is coessential after changing a lot of and adverse element such as competition, already increasing developer look begins to cast to Windows Phone platform.
In fact, microsoft has been in to the investment of developer the application of Marketplace gets be passinged on directly in growth. According to coverage of media of American science and technology, the applied gross of 4 days of Windows Phone Marketplace has achieved eighty-two thousand two hundred and thirty-four this month, and add 340 new application newly everyday, attraction development quotient exceeds 20 thousand, and add fast still rising. Notable is, add newly March in these application achieve ten thousand two hundred and twenty-eight, and applied gross is worn to achieve on MarketPlace 1, 000 with 10, the speed of 000 wants than the Android Market of the App Store of IOS and Android fast.
The bottom of Microsoft is angry
Look from current market situation and trend, the outline of catenary of zoology of mobile operating system is roughly: Developer (company) amount of quantitative decision application and quality -- applied amount and market of quality decision user, and developer (company) the amount basically affects by two big factors: Develop convenience sex and zoology environment. Microsoft emphasized the effect of developer greatly in Windows Phone promotion, developers and Ecosystem have special section to be in charge of in Windows Phone group. This makes clear Microsoft not only more the value that realizes developer, also result from Microsoft has his this in developer historic congenital advantage -- Microsoft accumulated a large number of developer in PC times, the WP developer inside whole world limits need not learn neologism character, the tool that can use oneself to meet undertakes developing. Plus Visual Studio gain ground, the language advantage of C opposite JAVA, WP application is having very giant potential development group, this also is the cornerstone that Microsoft compose builds Windows Phone ecosystem.
And ecosystem respect, the MarketPlace of Microsoft used almost as same as malic App Store pattern: Unified offer download and collect fees, do not allow an user to install application with other form. Come round to look with respect to eye, this mode can fall the possibility of pilfer edition and incidence lowest, the benefit of developer was guaranteed on the oldest rate thereby. Above paragraphs is mentioned, microsoft weighs gold prize encourage to encourage developer to choose Windows Phone platform to not hesitate, the policy that is in market respect Microsoft in fact also implements specific aim more: For example Microsoft allows the same money application that different to be in area sells developer to use different price, the special edition that does not grant to show is concealed to application distributes a good friend or check an user in if developer can offer a depth,linking list of MarketPlace of general of in order to again. In other words, once developer realizes Windows Phone will be the platform that they must take seriously, follow-up " migratory " or " change direction " the job will become unusually simple.
Windows Phone whether compose builds group of the 3rd mobile ecology to come true thereby turn over a major programme of lasting importance, still have on one hand the element nots allow to ignore, namely the Windows 8 that Microsoft of the end of the year will release this year and suffer the cloud computation strategy that take seriously quite in last few years, integrated for it is " the cloud + upright " the strategy. Differ with mobile operating system, microsoft is calculated in the cloud the movement of the respect is not the earliest, but the footstep of its follow-up and heavy visual range are spent very " to force " , its are calculated in the cloud of Windows Azure Platform that released in October 2008 comprehensive solution very market place is valued, highly competitive; And Windows 8 is considered as " most hopeful produces most far-reaching effect 5 years in IT bound in future " product, also be the killer product that Microsoft seeks dignity of flat computer market afresh.
Below this setting, code name is " Apollo " Windows Phone 8 will change the kernel is as identical as Windows 8 NT kernel, abandan include the Windows CE that Windows Phone 7 still is using, the next of the mobile operating system that is Microsoft undoubtedly is great upgrade. Microsoft r free memory card digital cameras espect discloses, mobile system of new Windows Phone 8 will use similar version name, UI with Windows 8, support resolution of 4 kinds of much nucleus processor, screen, outside buy stores card and NFC technology, and have the ecosystem with similar extremely tall sex. Compare the Windows Phone 7.5 that Microsoft is publicizing in do sth on a large scale, so radical upgraded to increase to reach IOS opposed chip with Android for Windows Phone undoubtedly. Can say to have the period of Windows 8 and Windows Phone 8 only, of Microsoft " the cloud + upright " old strategy pattern ability first time is so clear and tentacle can be reached show before people -- this also explained Microsoft is such on Windows Phone project elaborative, be determined to build mobile operating system the reason of catenary of the 3rd zoology.
In the intense competition that consumes electronic domain in instantly, firm condition is self-given do not have an outlet absolutely, the forestall that close the door also difficult long, give an user option only, gain the market through opening collaboration to be in order to abound characteristic product and perfect service in competition, ability builds Changsheng's power. Look from this angle, although the face about of Microsoft became slow pat partly, however may not is to be defeated really, marketplace this one battle after try hard to catch up, the flower on the river of mobile operating system falls whose home still not knowable; If be a weapon to be in with Windows 8 PC, flat even TV market gets the better of a few battle again, microsoft is finished is extravagant hopes no longer to malic counterattack.
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