Intel: Calculate smartphone of force general dominant

Shen Jianyuan is interviewed arrange

Intel (small gain) vice-president of company whole world holds Yang Xu of Chinese division president concurrently

Current, the intelligent revolution that is a feature with personalized Internet is sweeping across the whole world, this will generate huge computation demand. Calculate the future of smartphone of force general dominant, and computational innovation latent capacity is infinite.

We think, what prospective user needs is " interconnection is calculated " experience, have high intelligence to change, the feature of consistency, active perception, on the safe side. Intel framework will cross equipment to provide requires computational performance, and the number that develops for Intel framework before with 1 million plan use a program, also will expand subsequently smartphone among such mobile equipment.

　 It is strategic cornerstone with mobile Internet

The international consumption electron at the beginning of 2012 is exhibited (CES) revealed smartphone of framework of Intel of global head money -- associate K800. I have favour to get foretaste of a rate use, sensory experience exceeds imagination, not only the smartphone that high-definition picture, video can rival the popularity on the market, still can run 3D game well unexpectedly. When I am taking K800 and domestic person and friends to share an experience, everybody is very surprizing.

Intel is the pronoun of computational force, feeling computational power can go up in PC only previously, can experience now through the smartphone. This is Intel and one of otherness features with photograph the mainest in the past comparing.

Smartphone business is brand-new territory to Intel, intel regards the smartphone as important individuation computational platform, also know very well transistor is the driving force of the change game regulation with computational the mainest field. Although the somebody before this raises doubt, reduce power comsumption below the circumstance of dominant position of the property that Er of Dan Ying spy holds traditional in effort, quality come down, the development that the promotion that expects computational strength can apply the smartphone and experiences brings new era.

From the whole world consumptive electron is exhibited (CES) reachs recent world mobile congress (MWC) , intel extended smartphone product line and client ecosystem further, quite a few partners believe the speed of the advantage of Intel product function, innovation and ability. Afterwards associates, Motolora (small gain) later, intel announced Orange of business of the as biggest as flower law mobile operation, India grows again Lava of the fastest mobile phone manufacturer and whole world are banne most popular selling brooch pins r pay brand Visa to begin new strategic cooperation, special still announced with resurgence communication (small gain) the plan that the smartphone postpones in all inside year.

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The smartphone calls " intelligence " , it is the remarkable computational ability because of it. Applying besides the smartphone of 10% is related to speech call, other the activity of 90% includes the surf on email, net, shop, hair small gain, take a picture, see game of video, 3D wait, need powerful computational force to prop up.

This explained why Intel should enter smartphone field, devote oneself to to use newest computational platform, promote consumer the experience.

The strategy before this is adjusted in, intel redefine PC concept, from) of PC of Personal 　 Coum-puter(, to) of computation of individuation of Personal 　 Computing(, design from onefold chip, make, transition innovates for chip, platform, software and application.

This is meant, intel is whole the strategy will be cornerstone with Internet, innovate ceaselessly in workmanship respect at the same time. The likelihood arrives next year, hand opportunity uses transistor of 3D of 22 accept rice, the direction that we did not come to is such technology, it just does not offer opportunity of conventional computer, jotter, table, also have at the same time like computer of mobile phone, flat such product.

On April 23, intel released cruel of the 3rd acting intelligence farsighted chip, this indicates the industry entered a whole semiconductor times of 22 accept rice. The imagination is compositive on the plane of a pinpoint size transistor of rice of 200 million 14 accept, the design of 3D chip, can realize the function promotion of more than 30% , save the electric energy of 50% below same function at the same time, prop up for what 3D and high-definition effect offer a technology, this will be brought to mobile equipment what kind of innovation and change.

Intel place is good at this. Technology of chip of system of 14 accept rice will reach absolutely and banner level in craft respect 2013.

Industrial catenary is perpendicular and integrated

2012, intel extends smartphone business in the round. In addition, the Chongzhongzhi of mobile Internet strategy still has Intel again " super- extremely this " . Super- extremely be based on Intel originally the cruel with the 3rd powerful generation farsighted processor, use the convention of computation and feeling for the first time conformity is together, the innovation from configuration of products plan, product is met to the innovation of whole use way is a revolution. Plus this year 　 of Windows of the end of the year 8 after entering, the innovation that realizes the product on real significance, bring completely different experience to consumer, it is very great opportunity to whole industry catenary. We also are in mix closely our partner joint efforts, promote these products to the market.

To the partner, the support of Intel is many sided, but produce to the quantity from generation product, dimensions is changed, reduce cost to have a most popular selling scooby costume process, so, it is OK that generation product proves the innovation of configuration of design of this kind of industry, product is of implementation later, the production that we should study the 2nd pace how to finish dimensions to change. Go up in workmanship especially, the choice of raw material, include whole design construction how more optimize the ground to arrange a design this product, this is we and partner be in the place of close cooperation at present.

Smartphone it may not be a bad idea, exceed e free brooch pins xtremely this it may not be a bad idea, a very big characteristic is, the partner that perpendicular conformity leaves this product includes software to develop business, application development business, hardware to develop business. Whole industry catenary is expanding really, intel must use the judgement of sex of the look up before the pursuit of means has to the direction of prospective application and people, the starting plan of our product has a few particular programs possibly, such ability know when inside seek what kind of partner, this is compared really much more complex before.

PC times should have made chip only before, had made the operating system, the applied manufacturer above develops application, after development comes out, the application that the whole world develops buys mount to go, without compatible problem, but the technology of each line is in Intel now transition, the business that past PC carries and prospective shift terminal, shift consumes the business of the market, two different trade pattern make Intel faces more mixed market. watch case

A particularly big challenge is industrial catenary wider and wider, have traditional before partner, still have the partner with a lot of new tomorrow. Not be to look for a family to be able to approbate you completely every time, but advantage is a partner greater than before, this door does not open beat a door, always have the partner that approbates each other. So, more complex industry catenary, but also be broader cooperative scope.

For instance the cooperative mode of Intel mobile phone gives a product first namely, go up again dimensions. Very difficult still today one look for 10, 20 manufacturers are extended quickly, once we accumulated more experience later, after the cooperative direction of whole industry catenary is opened, believe to be able to have more partners.

Mainland changes assistance to innovate

Make a partner faster roll out the mobile phone that is based on Intel chip better, the joint efforts in the zoology environment that needs whole industry and innovation ability come true. Be in China especially.

In domain of Intel whole world, chinese division sale already took Intel whole world 40% the left and right sides; Chinese area is Intel divides the United States beyond have brilliant circle exclusively factory, enclose test factory and research and development the country of whole business configuration; Come 26 years, intel invests more than 4.7 billion dollar in Chinese accumulative total.

Smartphone of current whole world is being greeted erupt the growth of type, china is the biggest smartphone market, prospective innovation will be led by China. Accordingly, chinese market is mainer and mainer in the global layout of Intel. Associate those who be based on the smartphone MIDH course of Intel technology more than one year is cultivated, market share never arrive the most popular memory laptop toshiba s 1% rise quickly to more than 10% . It is most apparent that this explains real growth opportunity is in China.

Forecast according to IDC, to 2020 the whole world will have facility of 31 billion interconnection. More data shows, the user of Internet is met from now 2 billion about 3 billion what increase t mobile prepaid cards to 2015, the amount of interconnection equipment will increase to 15 billion. And the growth rate of new user, be in China basically is the world is average 4 times the left and right sides. The rate that Chinese broadband serves rise most popular selling memory card digital cameras s, also be world average rate 3 times the left an the most popular t mobile prepaid cards d right sides. The growth rate of the mobile phone is world other area double the left and right sides.

Be in China, we devote oneself to to promote smartphone technology ceaselessly, the hope can make its ascensive speed is achieved double. That is to say we want to be in one year in roll out new generation product. Intel will continue China of base oneself upon, innovate in coordination together with Chinese property partner, the smartphone technology with best development, product and applied mode are pushed to the world.

I think, modern life is to rely on really all all equipment, services and of all solutions. China is the precede person on a market apparently.

Intel includes to promote the investment that is aimed at Chinese market further to the direction of whole industry and strategic layout, with native land property partner's close cooperation, because, consumer needs best experience effect, industrial group needs the innovation power with constant in a steady stream, and Intel tens of year accumulated semiconductor technology, function and productivity advantage, will be innovation of technology of prospective shift equipment is crucial, also will be prospective individuation Internet the best safeguard of perfect experience.

Intel will innovate in coordination together with Chinese property partner, the smartphone technology with best deve free memory card digital cameras lopment, product and applied mode are pushed to the world. We meet second half of the year roll out new product in the light of the smartphone market of introductory class this year. Next year we can offer 22 accept rice to be based on the product of the transistor with three-dimensional Intel in the light of mobile phone market. Future inside 10 years, we will be mixed produce industry partner technology of collective innovation computation.

(Shen Jianyuan of our newspaper reporter is interviewed arrange)