Malic product is appearing in more and more Hollywood film. Guide language: Foreign media is written today civil say, the apple suffers praise highly fully between ordinary people not only, the Hollywood that conducts tidal current all along repe most popular selling memory card digital cameras atedly also became its vermicelli made from bean starch, not hesitate to revise film clue to exchange lagniappe even, and the apple does not agree to draw out one cent money for this however. Be popular in embedded advertisement today, so high salary earns for tycoon of this science and technology sufficient eyeball.
It is article full text below:
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Earn sufficient eyeball
In " red hears the girl " before in the four seasons, those attractive little girl neither one use the smartphone with the most popular nowadays: Malic IPhone. Because signed embedded advertisement agreement, they can use the mobile phone of Verizon wireless make choice of only. However, just expire in the agreement hind, newest the leading role of one season people begin to receive them with IPhone " Xoxo, gossip Girl " short messag free memory card digita the best selling memory card digital cameras l cameras e.
The apple did not draw out a minute of money accordingly. Tens of year come, this company is strengthening it ceaselessly all the time to Hollywood that is delicate and powerful palm accuses force. But differ with other company, the apple never spends money general product however embedded TV or film. According to Nielsen's data, malic product appeared 891 times in American TV program in all 2011, prep above 613 of 2009. Study company Brandchannel statistic according to the market, same year, in the motion picture that enters weekly and box-office a list of names posted up, appear with " I " the scale of the malic product of nob also exceeds 40% , it is to rank almost next of the brand double -- Dai Er (small gain) , Xue Fulan and Ford.
During position of this kind of dominant is worth embedded advertising importance to grow day and day. Videocorder of video of profit from number (of DVR) gain ground, watch TV advertising American less and less, more buying decision-making result from Facebook and other and gregarious media chat mediumly -- still a lot of come from the film and TV program. Study the data of company Ace Metrix according to the market, glamour of malic tradition advertising is reduced with each passing day. Suffer visit an audience to think, appeal of ICloud newest advertising glides than old ad 15% . "The apple comes one year most moment was not s the most popular memory laptop toshiba hown before remarkable level. " those of Ace Metrix CEO gets · Da Boer (Peter Daboll) says.
Benefit is tasted first
Hollywood embedded advertisement made up for this one inadequacy. When Joe Huoerciman (90 time hold the position of the century on Jon Holtzman) when malic sale manager, the art director that this company was not drama of movie and TV at all or prop division obligate any inventory. The motion picture that wants to use malic product in film is directed must when the reporter returns test prototype the ability after returning to use, and can take old facility only normally. Huoerciman carries go about sel most popular selling memory laptop toshiba ling an idea, apply for su free scooby costume ccessfully to evaluate same first step with the product for embedded advertisement, the relatives and friends that still is employee applied for to use a privilege. Ad scooby costume opt this one measure, newest product of the apple is able to show world through Hollywood.
Huoerciman persuades boss hard, make a few tiny but crucial however product is improved. 90 time, powerBook jotter of the apple designed the Logo of the person that look out is used on coping. But when should lifting act of spread its tail, logo can come over however. Huoerciman knows this goes against bit of film to film, because this prepared a few paster technically, enclothe former Logo, present the result mediumly in order to correct camera lens. In Steve Qiaobusi (Steve Jobs)1997 year after return apple, himself corrected the Logo design of jotter.
The care of can of malic outstanding achievement when those, always reject to spend money to put in embedded advertisement so, but now and then make a few concession, be acquiesced in this kind of mode. 1996, powerMac jotter is in the first " the espionage in dish " in shine brilliantly, the part results from the apple agrees to popularize this film in advertisement. And final malic ad piece, it is the editing and rearrangement that malic Logo scene contains in film actually. "W memory card digital cameras e are managing near 500 thousand dollar makes cost, and got by Brian De Paerma (Brian De Palma) hold guide, Tom Kelusi (the advertisement that Tom Cruise) acts the leading role piece. " Huoerciman says.
Barter transaction
Such " barter transaction " already special nowadays general, dan Ping became a few rare instead if really qualified the enterprise to this pay no attention to. According to Eric Si lance five heart (Eric Smallwood) discloses, be in newest " the espionage in dish " in series movies, director Bulade Byrd (the camera lens that Brad Bird) gave IPhone, IPad and IMac to be as long as 8 minutes, value is as high as 23 million dollar. Be worth what carry is, the Pikesi that Bai Deceng establishs via be Qiaobusi has filmed two films.
Meanwhile, BMW car also is in this big in appear for many times. But combine father according to recreational company Propaganda Gem rash Ben Yijierke - He Liji (Ruben Igielko-Herrlich) discloses, this car manufacturer once acceptance spreads out multinomial investment, support this motion picture. Him He Liji still arranged this to trade personally. Dollar of BMW expenditure millions is this technically custom-built car, carry its enlighten do obeisance to and other places to cooperate to film. Besides, still popularize this film in advertisement of a lot of BMW, reveal this wonderful part over a lot of agency.
The HP of business of long-term responsible public relations (small gain) · of tall canal Jim overcomes Lisitengsen (Jim Christensen) engineered a project, special HP product embedded film is mixed TV program. His one-year budget " still be less than even " 100 thousand dollar, but HP still gained a lot of free embedded opportunities, nevertheless, it is to be in normally when the director wants to behave groovy environment. "If film is medium,use product hope reflects actual condition, that choice HP is absolutely and right. " Kelisitengsen says, he HP table machine embedded " the office " and " crime surveys the scene " , "Governmental orgnaization often uses HP. "Governmental orgnaization often uses HP..
Change body leading role
On the other hand, the apple also can become protagonist sometimes, change the object as movie hero angle. The one collect 2010 " fashionable family " the example that is a model. That one collect just is broadcasted two days before be worn on IPad, because this gut poors around father,Er · Deng poors (Phil Dunphy) spreads out to the expectation of this new product. Disclose according to a brand expert that does not wish to publish a full name, this paragraph of circumstances is very unusual, because of this drama supervise the manufacture of Steve Laiweitan (the embedded ad that Steve Levitan) once rejected to cross 8 digit for many times, the reason is afraid and disturbed normal clue. Laiweitan rejects to publish a comment.
HBO heat sows drama anthology " restrain enthusiasm " with the film " tremble space " producer increases favour of article · shrike (Gavin Polone) says, can produce this kind of thing occasionally: Producer and director may revise a clue, whole even the story of a play or opera, but the purpose is for a certain brand that they like merely, perhaps exchange a few lagniappe. "The apple won't spend Qian Zhi to enter a product, but they give many computer, IPad and IPhone very gladly however, " he says, "This resembles bribery a bit. " (vessel grand)
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