Ren Tiantang Wii is an outstanding lead plane, but after 6 pass, it all already showed old state. Beijing time is early on April 26 a message, hold the post of heaven general Yu Benzhou 4 announce on one money year money newspaper, predict to will appear this company throughout history first year operation deficit. As a result of most popular selling scooby costume business of hardware of lead plane of sport of long-term defend against a siege, ren Tiantang wants to turn round declining tendency, should make full use of not only the cash reserve of 14 billion dollar, more want to software domain dilate, march Android and IOS platform.
Sell coast
Ren Tiantang rolled out Wii of sport lead plane 2006, make sport lead plane is the the best selling canon ef 15mm toy of children only no longer, make the recreational equipment that faces all family member however. However as Wii gradually coast, next generation products of Ren Tiantang did not win enough appeal. On the other hand, the smartphone that the company such as the apple rolls out and flat computer satisfied the game requirement that the user issues in all sorts of circumstances.
Negotiable security of wheat style texture is stationed in Tokyo analyst to defend · Gibson greatly (David Gibson) expresses: "In the time aspect of customer pay and expenditure, they had been defeated by smartphone and flat computer. " the sales volume of Ren Tiantang Wii, NDS and 3DS in recent years rapid coast. plantronic wireless headset
A year ago, ren Tiantang predicts on one money year work off 16 million 13 million Wii, 3DS are mixed 11 million NDS. However this year in January, ren Tiantang expects the sales volume of Wii reduced 3 million, ex t mobile prepaid cards pect the sales volume of 3DS reduced 2 million, expect the sales volume of NDS reduced an in part.
Hold the post of Tian Cong of heaven president cliff to express, what Ren Tiantang sells is fatigued and weak and main as a result of,be of yen exchange rate go strong and of European economy low fan. Do not cross him firm say, ren Tiantang won't be changed to leaving generation Wii lead plane, namely the strategic plan of Wii U.
Wii U still puts an issue
The main problem that Ren Tiantang faces at present is, game habit of the player is being changed. The analyst thinks, ren Tiantang ought to canon ef 15mm cut hardware business, develop through be on other platform " super Maliao " wait f the best selling t mobile prepaid cards or famous game to score gain.
The apple already became main competitor of Ren Tiantang. Malic IPhone, IPad, and the portion that the television product ITV in the hearsay is reaving game market from inside Ren Tiantang hand. ata pci
In a report this month, gibson points out, an investigation of near future of MocoSpace of mobile game website shows, the game player of 53% plays game on the bed, the player scale that go up in sitting room, road and game plays in toilet is achieved respectively 41% , 72% with 5% . However, the game on Wii platform does not support NDS, and the problem that Wii U also did not solve confluence of this one platform.
Lyons negotiable securities is stationed in Tokyo analyst today ferry that Nai child express, the price the best selling memory card digital cameras of Wii U will be 350 dollars, ability ensures call in cost. This one price is compared 2006 when Wii put on sale expensive 100 dollars, also exceeded PS3 and Xbox 360 at the same time.
At present the battalion of 4/5 receives Ren Tiantang to come from Japanese foreign market. Today ferry that Nai child express, ren Tiantang this money year will from yen exchange rate go weak, and the in rolling out benefit of several famous game. According to the statistic that Shang Sen road appears, the analyst predicts on average, be in up to next year this one money March 31 in year, operation profit of Ren Tiantang will be 40 billion yen about (add up to) of 492 million dollar about. This still far the outstanding achievement that holds the post of heaven under Wii flourishing period.
Should support Android and IOS
The analyst thinks, the time that Ren Tiantang still needs to cost one year goes attracting send the player that burn class to accept Wii U platform. And Suo Ni and Microsoft (small gain) will roll out products of next generation lead plane. In addition, ren Tiantang still needs to answer the concussion of smartphone and flat computer.
Today ferry that Nai child express: "Ren Tiantang needs to get used to change, let the platform that abstruse series game enters blame Ren Tiantang in the horse. I think this just can come true a few years even at least. " Gibson expresses, if hope to let Maliao,series game enters Android and IOS pl free scooby costume atform, so Ren Tiantang needs to adjust the strategy greatly, this needs Ren Tiantang of top layer change blood greatly. Before the perspective of Wii U is not clear, this one circumstance happens unlikelily.
Differ with the Suo Ni in be in deficit, ren Tiantang still hold is many cash, amount is 14 billion dollar about. Accordingly, ren Tiantang still has abundant time to make a choice. Gibson expresses: "Depend on the cash of every 8000 yen, ren Ti the most popular scooby costume antang still can is opposite of new hardware sell chip in greatly. " (Qiu Yue)
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