Guide language: Foreign media is written today civil say, because SamSung depends on much dimension strategy to hold dominant in smartphone market, because this constitutes pressure to the apple likely, force its to change the development pattern of single product, roll out the mobile equipment of different measurement.
It is article full text below:
Market share
SamSung (small gain) the crown that snatched global smartphone market from inside malic hand again first quarter, dimension the main weapon that the screen of each different is it.
SamSung sells 13 smartphones at least, screen dimension from 2.8 inches (Replenish) goes to 5.3 inches (Galaxy Note) , have everything that one expects to find of it may be said. And malic criterion went in the carry out on product model consistent extremely brief concept, sell two IPhone only not only, screen dimension also is 3.5 inches of all of one suit.
This kind of distinctive strategy of SamSung has scored a success, and still extend this one pattern in flat computer market. This also makes so that the analyst begins afraid, the apple must be forced to enlarge line of the products. Analyst Buddhist nun of Strategy Analytics of market research firm Er · Mao Si pauses (Neil Mawston) is among them one of.
Beside the most popular scooby costume s the bibcock throne that deprives smartphone market again, the sales volume of all mobile phone first quarter ranks SamSung likewise industry first place, terminative Nuojiya (small gain) number one position of 14 years.
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"SamSung adopts the strategy of overall net in shift and portable hardware domain all the time, " Mao Si says suddenly, "They can roll out tens of moneys every year to be tasted newly quickly, hope wh some of which can attract an user finally. Hope wh some of which can attract an user finally..
Strategy Analytics 4 releases a report 27 days month to say, samSung volume of mobile phone shipment achieves 93.5 million first quarter, grow 36% compared to the same period. Nuojiya is 82.7 million, decrease compared to the same period 24% . The apple is 35.1 million, grow 89% compared to the same period.
Specific to the smartphone, samSung shipment volume is 44.5 million first quarter.
Product width
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Dimensions of global smartphone market reachs 219 billion dollar, and in free Gu Ge (small gain) after Android system becomes the biggest competitor of IOS, dimension became an user to choose a of mobile equipment main factor.
"Clearly, samSung depends on product width capturing portion. " the United States invests bank Sanford C. Bernstein&Newmann of · of Co analyst mark (Mark Newman) says, "They have the product of all sorts of price to draw different crowd. "They have the product of all sorts of price to draw different crowd..
SamSung plans to roll out mobile phone of the 3rd acting Galaxy S in London today. This company releases money newspaper to say last week, as a result of increase sharply of mobile business profit double, profit of season of the first money grows this company 81% , achieve 5.05 trillion Han yuan (add up to) of 4.5 billion dollar about. IPhone also drives an apple in the demand increase sharply of Chinese market profit of season of the 2nd money soars 94% .
SamSung share price since this year already accumulative total rises 33% , malic share price rises 44% .
Galaxy Note is the crucial factor that promotes SamSung profit growth, this is an interpose the product between computer of Yu Ping board and smartphone, can accuse a pen to come through touching operating sequence, plot and send and receive a short message. Since Galaxy Note since will be being released last year in October, sales volume has exceeded many 500.
SamSung predicts, the sales volume of the end of the year will achieve Galaxy Note this year 10 million, plan those who roll out different screen dimension to hit installation accusing a pen.
"We anticipate the importance Yuan Chao of screen dimension at first, " Daniel of analyst of negotiable security of wheat style texture · gold (say in the report that Daniel Kim) issued on March 28, "Once consumer got used to big screen, very few somebody uses the screen that i the most popular memory laptop toshiba s less than 4 inches conversely. Very few somebody uses the screen that is less than 4 inches conversely..
Although be in multilateral launched patent litigation big fight, dan Ping still is the biggest client of SamSung if really, purchase from this company chip and all sorts of component such as indication screen, contributed the income of 7.64% for its.
Malic spokesman rejects to be judged to this buy.
Market demand
"Our smartphone shows screen is for the advantage that utmost ground produces every equipment, and reflected market demand. " SamSung spokesman Chris Jung says.
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But much dimension strategy did not have the effect in flat computer market, study according to American market company IHS is calculated, up to last year on December 31, apple already dominant the share of flat computer market of 62% , t mobile prepaid cards samSung is only 9% .
The apple once rolled out the IPod music player of the many model such as Nano, Mini and Shuffle. Differ to it, the smartphone of this company and flat computer still hold to single measure strategy up to now.
Newest IPhone 4S and the generation IPhone that appeared on the market 2007 are identical, also used 3.5 inches of screen, it is resolution promotes somewhat only. Be like with and so on, IPad up to now as before continue to use 9.7 inches of screen, nevertheless the picture has increased considerably character.
photograph comparing, the computer of flat of generation Galaxy Tab that SamSung rolled out 2010 provides 7.7 inches of screen, the PlayBook flat free canon ef 15mm computer of RIM also uses 7 inches of screen. But besides 7.7 inches of version, samSung still sells 7 inches in the United States, 8.9 inches are mixed computer of 10.1 inches of flat.
Deceased apple combines father Steve Qiaobusi (Steve Jobs) Ceng Yu said or state with certainty in October 2010, the person that RIM smartphone attracts application development very hard, and PlayBook flat computer is met " dead date " , the reason is this product measure too small, cannot compete with IPad.
Prospective trend
Concerned apple will roll out the hearsay of different measurement smartphone and flat comp free memory laptop toshiba uter to was not appeased all the time. According to media coverage, IPhone will provide 4.6 inches of indication screen. Still hearsay says, the apple will roll out trumpet IPad.
Nevertheless, analyst of IDC of firm of American market research pulls Meng Lamasi (Ramon Llamas) thinks, unless be forced to do, otherwise the apple won't change existing strategy.
Wo Keli of · of Er of Michael of analyst of Canaccord Genuity of Canadian investment bank (Michael Walkley) reports in the research May 1 middle finger goes out, although SamSung is banner on shipment volume, the business profit of Dan Ping fruit still ranks industry first place. He estimates, apple took trade of whole mobile phone first quarter the profit of 73% , samSung is about 26% , both is amalgamative portion is as high as 99% .
The United States invests company International Strategy&Marshall of · of favour of Lai of Investments analyst cloth (Brian Mashall) expresses, passing single product to attract a large number of users is an apple one of cornerstone of Lai Yicheng result.
Add as a result of flat computer and smartphone market free memory card digital cameras fast swift and violent, ju Ping is in if really hind the portion of one market is inferior, this company does not need to add the best selling t mobile prepaid cards product model at present. Tend as the market saturated, the pressure that rolls out much measurement equipment also will be increased subsequently. "Current answer is ' do not need ' . But from long-term in light of, the answer is however ' need ' . " he says.
Mao Si also agrees with this one view suddenly, he says: "If will face low end of purpose henceforth,the market rolls out a product, the apple releases the equipment of different screen dimension with respect to need the best selling canon ef 15mm . " (book Yu)
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